iOS 15: Notable UIKit Additions

Jun 7th, 2021

Well, if you thought UIKit was going to show any signs of slowing down, Apple has some news for you - it’s not. Though SwiftUI continues to be a focus, as it should be, our venerable UI framework is better than it ever has been, replete with several meaningful changes. As is my annual tradition, let’s peek at some of my favorites.

If you want to catch up on this series first, you can view the iOS 11, iOS 12, iOS 13, and iOS 14 versions of this article.

Sheet Presentation

There are eventualities in life we all accept - death and taxes, for example. In iOS, it was when will Apple finally give us an API for the bottom sheet controller?

Lo, it’s here! And beautiful.

Meet UISheetPresentationController.

Setup is as easy configuring the presentation controller with a few options:

extension ViewController: UIViewControllerTransitioningDelegate {
    func presentationController(forPresented presented: UIViewController, presenting: UIViewController?, source: UIViewController) -> UIPresentationController? {
        let pc = UISheetPresentationController(presentedViewController: presented, presenting: presenting)
        pc.detents = [.medium()]
        pc.prefersGrabberVisible = true
        return pc

Or, you can leverage the new adaptive sheet presentation controller to use it as popover when needed on iPadOS:

// The UISheetPresentationController instance this popover will adapt to in compact size classes. Access this instance to customize or adjust the adaptive sheet.
@property (nonatomic, readonly, strong) UISheetPresentationController *adaptiveSheetPresentationController API_AVAILABLE(ios(15.0)) API_UNAVAILABLE(tvos, watchos);

Which, in my opinion, gives you a bit more flexibility than leveraging the transitioning delegate route. It also sets you up for iPadOS presentations:

let test = DemoVC()
test.modalPresentationStyle = .popover
if let pop = test.popoverPresentationController {
    let sheet = pop.adaptiveSheetPresentationController
    sheet.detents = [.medium()]
    sheet.prefersGrabberVisible = true 

present(test, animated: true)

The system uses a concept called “detents”, which only has two values right now, to determine its size:

// A system detent for a sheet that is approximately half the height of the screen, and is inactive in compact height.
+ (instancetype)mediumDetent;

// A system detent for a sheet at full height.
+ (instancetype)largeDetent;

They control if you want the sheet to present a lá Maps style, half showing, or go into the normal sheet presentation we’ve had since iOS 13. There are several configurables here, though, more than I expected. For example, you can have the sheet sized according to the preferred content size:

let test = DemoVC()
test.modalPresentationStyle = .popover
test.preferredContentSize = CGSize(width: 200, height: 200)
if let pop = test.popoverPresentationController {
    let sheet = pop.adaptiveSheetPresentationController
    pop.sourceView = self.button
    sheet.detents = [.medium()]
    sheet.prefersGrabberVisible = true
    sheet.widthFollowsPreferredContentSizeWhenEdgeAttached = true

present(test, animated: true)

Which gives us #TinySheet: A popover

You can also tweak the corner radius, whether or not to attach to the container view’s edges and more. Overall, this is just what the community needed, and wanted:

A demo of sheet presentations


This nifty new control, found in the new CoreLocationUI framework, helps you solve one problem quickly: Getting one-shot access to the user’s location. If you’ve got a feature of your app where it makes sense to get a location temporarily, you’ll want to use this1:

let btnFrame = CGRect(x: 100, y: 100, width: 215, height: 54)
let locationBtn = CLLocationButton(frame: btnFrame)
locationBtn.icon = CLLocationButtonIcon.arrowFilled // Or outline
locationBtn.label = CLLocationButtonLabel.currentLocation
locationBtn.cornerRadius = (btnFrame.size.height/2).rounded()

With that, we’ve got a pretty location button: A demo of CLLocationButton

When this is tapped, the system prompts the user about granting temporary access to their location. If they agree, your app gets CLAuthorizationStatus.authorizedWhenInUse permissions which expire when your app is no longer in use. From there, you can kick off all your location needs using the same code you always have.

You can tweak its icon and label properties to get predefined and fully localized iconography and text:

A demo of different styles of CLLocatiomButton


Not much to say here, aside from another finally! We now have a keyboard version of UILayoutGuide:

 testView.bottomAnchor.constraint(equalTo: view.keyboardLayoutGuide.topAnchor).isActive = true

But, what’s the tricky part about constraining to the keyboard? The fact that it can float all over the joint, and get resized on the fly. Thankfully, Cupertino and Friends thought of this:

view.keyboardLayoutGuide.followsUndockedKeyboard = true

If that is, in fact, what you want. If this is false, the default value, then the guide’s top anchor will reflect the view’s bottom anchor of its safe area layout guide when the keyboard is off floating about.


There’s new API to use tooltips, and it follows the “interaction” pattern that’s been used more and more in UIKit. For example, it works almost identical to the pointer interactions:

class ViewController: UIViewController {
    private let button = UIButton()
    override func viewDidLoad() {
        let square = UIView(frame: CGRect(x: 200, y: 200, width: 100, height: 100))
        square.backgroundColor = .red
        let toolTip = UIToolTipInteraction()
        toolTip.delegate = self

extension ViewController: UIToolTipInteractionDelegate {
    // If both delegate methods are implemented, this one takes precedence
    func toolTipInteraction(_ interaction: UIToolTipInteraction, toolTipAt point: CGPoint) -> String? {
        return "Hi There - I'm showing a tooltip"
    func toolTipInteraction(_ interaction: UIToolTipInteraction, toolTipAt point: CGPoint, boundingRect outRect: UnsafeMutablePointer<CGRect>) -> String? {
        return "Bounding rect delegate function"

However, try as I might, I can’t seem to get these delegate methods to fire on beta one. Though the header docs don’t mention it, and it is certainly available on iOS, perhaps this only occurs for Catalyst apps?

Image Decoding

A few years ago I wrote about the hoops you had to jump through to take less of a hit on image decoding. Now, there are built in methods to do this in a trivial fashion straight from ImageIO!

let thumbnailImg = UIImage(named: "Baylor")!
thumbnailImg.preparingThumbnail(of: CGSize(width: 200, height: 400)) 

// Or, do it async on a background thread
thumbnailImg.preparingThumbnail(of: CGSize(width: 200, height: 400)) {
    // Now dispatch back to main to use it

Also, you can tack a shape on to SF Symbols, which is very neat:

let trashCircle = UIImage(systemName: "trash", shape: .circle)
let imageView = UIImageView(image: trashCircle)
imageView.tintColor = .red
imageView.frame = CGRect(x: 100, y: 100, width: 200, height: 200)

let trashCircleSquare = UIImage(systemName: "trash", shape: .square)
let imageView2 = UIImageView(image: trashCircleSquare)
imageView2.tintColor = .red
imageView2.frame = CGRect(x: 100, y: 400, width: 200, height: 200)

Which results in:

Shape symbol vairants

Though, if the shape variant isn’t supported, it’ll return nil. I can see this resulting in more flexibile user interfaces, it’s a nice touch that I didn’t really know I wanted, but can think of several use cases for.

Final Thoughts

While none of us outside Cupertino and Friends are iOS 15 cognoscentis yet, we’ll get there slowly, beta by beta. I’m impressed with this release, and it has several “nice” things. It reminds me of iOS 12, a rock solid release that was lighter on huge, new and my-summer-is-gone features. That’s fine with me.

There are still plenty of interesting things in UIKit I haven’t looked at yet, like the new button configurations which seem to allow for multiline text and other perks. It doesn’t seem like UIKit has lost a step, so go boot up your beta and dig in!

Of course, all of these will eventually find themselves in the best-in-class book too, and I can’t wait to uncover ways to make all of these new APIs shine.

Until next time ✌️

  1. Or its SwiftUI variant, Location Button. 

WWDC 2021: The Pregame Quiz

Jun 1st, 2021

And we’re back! Another edition of the Swiftjective-C WWDC Pregame Quiz! While we wait to start round two of virtual dub dub, this year’s quiz is coming at you fresh and ready. With so much shipped already from Cupertino & Friends©, it begs the question - what are they clearing the keynote for?

We’ll know soon enough, but until then let’s gear up with the seventh annual Swiftjective-C WWDC Pregame Quiz!

If you’d like a quick primer on how this all works or how it got started, check out the first six quizzes from 2015 ,2016, 2017 ,2018, 2019 and 2020.

let quizSub = quiz(publisherFor: .dubDubTwentyTwentyOne)
.sink { questions in 
   print("Lets do it! Here are the questions: \(questions)")
.store(in &subs)

Ground Rules

There are three rounds, and the point break down is as follows:

  • Round 1 – 1 point each answer
  • Round 2 - 2 points each answer
  • Round 3 - 3 points each answer

The last question of each round is an optional wildcard question. Get it right, and your team gets 4 points, but miss it and the team will be deducted 2 points.

Round 1 - A History Lesson: The First iPhone 📱

Question 1:
While the first iPhone was still a mystery to the rest of the world, even to those inside Apple, what was the codename it was known under internally at Apple?

Question 2:
The iPhone actually wasn’t the first mobile phone to have iTunes on it. In fact, Apple collaborated another cell manufacturer to develop the ROKR E1, which had iTunes but was limited to 100 songs. Which carrier was it?

Question 3:
Before we had an official SDK for iPhoneOS, Jobs infamously promoted the use of web apps as a means to getting third party applications on the iPhone. What was the name of one of the very first of these apps (which was a shopping list)?

Question 4:
A fellow named Michael Kovatch held a very important domain name that Apple needed for launch, and they eventually paid him $1,000,000 for it.

What was the name of it?

The first month the iPhone was out in the wild wasn’t without issue. Which famous Youtube personality received a 300 page bill that had to be shipped in a box detailing their month’s charges?

Round 2 — Erm…“Epic” Questions 🙊

Question 1:
During Fortnite’s first two years on the App Store, Epic and Apple were enjoying a symbiotic relationship wherein Apple spent $1,000,000 of its own money to market the game.

How much money did Apple make from its App Store cut on Fortnite during these first two years?

Question 2:
The age old discussion of whether or not to let App Stores within the App Store, like Microsoft’s Project xCloud service, has been renewed with Apple vs Epic.

Which highly prominent game changed their branding to reflect that its developers build “in game experiences” instead of games during the trial to avoid being labeled as an App Store within the App Store?

Question 3:
In internal discussions regarding bringing iMessage to Android, Phill Schiller analogized the situation by mentioning another one of Apple’s own marquee applications “lost on Windows because it wasn’t a great Windows (redacted)…didn’t innovate enough…spent $0 marketing…shipped one update a year”.

Which application, still around today, was he talking about?

Question 4:
Contrary to popular believe, macOS isn’t immune to malware. In fact, there was malware which infected around 2,500 apps and 128 million customers that led to SourceDNA getting acquired by Apple.

Which malware was it?

While Apple makes handsome margins on the App Store, which gaming console was revealed to have never turned a profit on hardware during the trial?

Round 3 — Pour One Out for Forstall 🍻

Question 1:
While developing the initial iPhone, Steve was given the choice of either “shrinking down the mac or enlarging the iPod” and two teams competed to win the iPhone using their approach. Forstall went the “shrink down the mac” route - who did he compete against that took the iPod route?

Question 2:
Forstall argued to Phill Schiller that they should let Yahoo! include which API of theirs on iPhone in the early days, and that by doing so Apple would “take the high ground and compete”?

Question 3:
Apple released a public apology over the launch of a premiere application alongside iOS 6 that was considered buggy and inaccurate. It’s rumored that Forstall refused to sign the letter - which app was the letter apologizing for?

Question 4:
A man of many talents, Forstall also has design chops in addition to software engineering skills. Which Mac user interface, whose success led to him being promoted to SVP in 2003, was he primarily in charge of?

Though he laid low after his departure from Apple, years later he took up another interest. What type of “product” did he become a co-producer of?

Answer Key

Round 1:

  1. Purple
  2. Motorola. Also, Steve Jobs loathed the end product, which in part led to the iPhone.
  3. Good ol’ OneTrip - which you can still use here!
  5. Wildcard: iJustine

Round 2:

  1. One HUNDRED million dollars
  2. Roblox
  3. Safari
  4. XcodeGhost
  5. Wildcard: Xbox

Round 3:

  1. Tony Fadell
  2. Yahoo!’s Widget Engine
  3. Maps
  4. The Aqua User Interface, known for translucent icons and water-themed visual cues.
  5. Wildcard: He does Broadway Plays! He co-produced Fun Home.

The Best-in-Class Book Beta Launch

The Indie Dev Diaries
May 29th, 2021

There’s a saying in finances that people who aren’t responsible with their earnings lose all of their money like this:

Little by little, and then all at once.

The Best-in-Class iOS App: The Book beta launch worked a lot like that, only in a good way. Make no mistake, I’ve been building to this launch for years. It was only because of a harmonious match of finding a passion project, which was validated, built up over a number of years by establishing trust within the community that led to the $30,000 launch earnings. After all, looking at this post and thinking that I spent a few months to write a beta copy of a book to get to that number is like watching the end of a movie and thinking you’ve got the whole experience.

To get here I…

  • Started writing a Medium blog back when Medium first launched
  • Wrote tons of posts that nobody read
  • Got lucky and had Chris Lattner (creator of the Swift language) share one of them
  • Then went from 10 Twitter followers to a few more slowly
  • Built a few apps that didn’t take, but….
  • Started learning how to build better ones and what it took to do that
  • Kept writing and sharing about things I was learning
  • Paid close attention to the apps who were doing amazing, and the talented devs behind them
  • Made some friends in a great community, the iOS and indie scenes ❤️📱
  • Then took five years to launch my own indie app
  • Built relationships in the press and learned how to market an app
  • Got lucky with some Apple features and got selected as an in-store demo app
  • Then it was eventually acquired
  • All the while, consistently shared tips over and over about what I love most about this industry (creating a best-in-class app)
  • And then decided to write a book about it!

So, long road. But that’s how I got here.

What follows are few thoughts over the early access launch. I’ll try to keep it short(ish), after all - I’ve got a book to write 😉. I’ll kick off with the “how”.

The Ramp Up

I’ve already written about why I wanted to write the book, you can read that here, but once I settled on the idea I had to figure out if people would actually want this. I’ve mentioned several times in the past on this very blog that I’m an avid proponent of charging for your work. That doesn’t mean all of your work, that doesn’t mean unrealistically charging for work - it means if you’ve found something that’s valuable and you enjoy working on it, by all means make some money from it. Whether it’s an app, book, course, or whatever else you can think of.

But it’s all for naught if folks don’t wanna pony up for it. So, how can you feel that out?

The best way to really do that, I’ve found, is to start a mailing list. To keep things lean, I didn’t register a domain or anything, I just spun up a new page with my new bestie Tailwind CSS and hung it off of this site. It’s still there, though massively changed to really just point to the domain I have now (which I only bought after I validated things). The only call to action on the page was “Join Waitlist”, which popped up a simple ConvertKit mailing list form.

let concatenatedThoughts = """

So, learned this the hard way. Sweet Moses, if you're gonna do this make sure you have an email address that matches the domain you register the mailing list form from. In my case, at the time, I had no Swiftjective-C email address. So, nearly all of my emails - even the double opt-in! - landed in spam. Now that I have an email address under this domain, it's like all my spam problems went away over night.


After I listed out the planned content (which also changed), I put out a tweet and waited to see what would happen:

If you read my previous post, I’m retreading a bit here but bear with me. Sign ups started coming in, and I decided that my internal goal was 500. If I could get that many developers, designers, QA engineers or whoever interested in this, I’d do it. if it ended up being a desiccated list with no life, I’d thank myself for the time I saved not writing it and move forward. When the dust settled, I ended up with over 1,500. This had several benefits beyond simple validation. It gave me something far more powerful, the one thing we all need when it comes to side hustles: motivation.

I was off after that. I took a month to plan out the book’s content, and laid down some groundwork on how to tactfully share about it. Because I’m a nut, I made some Streaks goals to remind me:

Streaks App

The Prep

Fast forward a few months, and reality set in. WWDC was fast approaching, and any window for mindshare I could have before the Apple tidal wave would sweep over all of us was quickly fading. It was launch something now, or wait until after WWDC. Or, wait until everything was finished.

I quickly eliminated that last option, after taking years to ship Spend Stack, that wasn’t something I wanted to do. But here I was, with another product that could take a year to make. All of these things led to the early access, “beta”, launch. I’ve called it a beta because the book, as you can see if you visit the landing page, is closer to versioned software than a traditional book. One of its main draws is that I’ll always update it alongside iOS, which means it’ll have releases.

Regardless, to get this out I jotted down what I would need at a minimum:

  • Finish the current chapter
  • Proofread all that I had done
  • Get together the downloadable package (the book in .mobi, .pdf. ePub, welcome .pdf, Xcode project, and community info)
  • Figure out how to sell it
  • Get a landing page up
  • Launch it

I could, and probably will, write a whole entire post over the landing page - it’s something I think is absolutely critical for these kinds of things, but for now I’ll just mention the payments part. I landed on Gumroad, which is hilarious because it was something I initially decided I wouldn’t use because I couldn’t control the look of the checkout page.

I burned what was essentially a “full day” of my indie dev time evaluating seemingly every option out there. Even just last week, Stripe launched their “payments URL” which I looked at. That payments page - such eye candy! No surprise if you’ve checked out their documentation pages. If they can make that pretty, it’s not surprising their main product offering looks nice. Plus, it has Apple Pay, my preferred payment method.

But, to be honest, I feel like I’m the only developer this side of the Mississippi who doesn’t understand Stripe. I only wanted to use it to offer a way to download digital goods, and I couldn’t come to grips with it quickly. It makes sense why I couldn’t, taking a step back. Stripe just cares about providing a way to pay for things, not really fulfillment. I moved on, with my launch window closing, to Shopify. It was pretty but a bit pricey for my stingy pockets.

And then Gumroad comes into the picture again. It just works, so goes the saying, and it does so very easily. It takes a product, you set a price and they just do the rest. I could live with showing their U.I. modally on my landing page. So far, it’s been wonderful and I have no complaints. I even read that they are adding Apple Pay in Q2 - that would be delightful!

On the day after launch, they put out a tweet over some interesting creators on their platform which I thought was a nice touch:

Now, I just had to overcome my last major obstacle. How do I communicate the promise of this book? How do I ensure people know that it’s not done and it has a long ways to go? Then, if I can do that, how do I show them that the price is worth it?

I nearly didn’t launch thinking over those things. In fact, I ended up putting the word “beta” in almost 12 different places and the night before I pushed everything live I even changed the button from “Buy” to “Buy Beta”:

Buy Button

Thankfully, this never ended up being an issue. Not one single person misunderstood the purchase, the current value proposition or were lost on the promise of what it would become. That was an incredible relief. And one of the oldest rules of product really saved me here - just give early buyers a discount!

It sounds so obvious, but it works wonders for all involved. You get early payments to keep things going, they get a product they believe in quicker. Win win. For me, I set the discount at 20% (regularly priced at $100). If anything, I think I priced a bit low, but I’m not worried about tweaking things at this point. I just made sure to call it out prominently:

Discount Section

The Launch

The launch day was a ton of fun, I posted up at my local Starbucks on a breezy 70 degree morning with my trusted weapon of choice: Double shot espresso with a splash of almond milk.

MacBook Air with Coffee on top

let concatenatedThoughts = """

Yes, I put my coffee on top of my Macbook Air to snap a photo of my setup completely oblivious to the fact that one wrong move would mean my machine I absolutely needed to launch a book would've been decimated in mediocre, cheap coffee and substitute dairy product. #DoItForTheGram?


The thing with these launches is - it’s never about that one day. I’ve been toying with launch planning a lot, but for apps it’s a lot different. Cupertino and Friends™ wants you to reach out six weeks beforehand. So I’ve always worked on that timeline. For a book? Who knows, I was in uncharted waters. So I went with something much easier - a one week timeline:

Things 3 List

To keep things tight, I started on Monday and launched on Thursday. The TL;DR version was basically this:

  • Monday: Announce that an early access launch is coming
  • Tuesday: Drop another light teaser
  • Wednesday: Remind folks tomorrow is the day, get that hype train rollin’
  • Thursday: Do a million launch day things, this is it 🚀

One thing that I really loved doing was what I’ve forever more dubbed the almighty “pretweet”. In previous launches, I’ve saved the valuable launch day tweet to just one; “Okay here it is I launched X!” But this time, I started things early and simply let people know I was about to launch, shared some behind the scenes details and nicely asked if they’d be up to share it when I did officially launch:

For me, lists just keep me breathing. I can’t so much as function if I don’t have a tick-for-tack list of exactly what I want to do written down. When I do, I have clarity for my launch and I can sit back and enjoy it instead of scrambling around writing copy, remembering websites to share the news on and whatever else needs to be done. It always works for me. On launch day, I simply went down the list above and posted prewritten stuff and did what I needed to, and then sat back and took it all in.

And very humbly and graciously I can report there was a lot to take in.

I have this weird launch thing where I don’t like looking at the numbers until the next day. Call it App Store conditioning. As such, I forgot I had notifications on for Gumroad. Not even 30 seconds after I posted this launch tweet:

My watch dinged:

You’ve made a sale on Gumoad for A Best-in-Class iOS App: The Book.

And then another ding. And another. I turned off notifications to stick to my traditions, but half way through the day I checked in on things and was nearly shocked to see the package selling to the tune of $13,000. My family and I are (thankfully!) extremely close, so the ol’ family group chat wanted an update:

Gumroad Sales

It was a very validating feeling. You don’t get many launches (especially when you take forever to launch like yours truly) and not all of them work. So when they do, it’s indie dev bliss. Plus, this was a book launch. There were no bugs to fix, no servers crashing or fires to put out - just replying and graciously thanking people on Twitter for sharing it, or buying it or chatting with folks popping in on the Discord server.

It was a lot of fun.

Also, if you know me, I brag about my wife a lot. Because how could I not? She takes this stuff as seriously as I do, and she offered to shoulder all of the parental morning duties for us so I could focus on getting this out the door. She always sends a sweet text too, she’s the best1:

Supportive Launch Text from my Wife

The Takeaway

After the launch day winded down, I sat down to reflect on things. It was a great launch, but the thing I felt more than anything was gratitude. I was thankful to be building something I believed in, but even beyond that it was something that others clearly believed in, too. It reminds me of the old adage, I forget who said this2, but when it comes to business - what’s the most important thing?

The people! It’s about the people.

If you are genuine, if you show a real interest in others and show you’re making something to make their life better or inspire them, then guess what? We won’t have to sell. Folks will happily buy. I know this because I’ve both been the buyer and the seller, happy with my choices of my own volition in either scenario. But you only get there, on either side of the coin, by building trust over time.

Do you make a product that’s an obvious quick buck, or are you aiming to make something real and lasting that goes beyond yourself?

Do you respond to the brand new indie dev asking for feedback on their first app, or do you skip past the message?

Do you celebrate other people’s great work, or only focus on your own?

You don’t have to answer, because other people will have already answered that for you.

So, when you sell something and people buy it? You can’t fake that. You can’t force it. Either you make something people genuinely find useful and they buy it with real money, or you made something they don’t really want and they pass on it. Really no middle ground there. I’ve been on both sides, and one of them is a lot more fun.

However, more than anything, I think the sense of pride and accomplishment from making something stands out above all else. Sure, the money is great - of course it is! It’s a big factor in why I make things and decide which of them to make - but at the end of the day it will do what money always does. Get assigned to many of life’s many asks, such as my children’s 529s, saving for their cars, putting it into retirement, investing back into the book, etc.

The responsibility to finish this book to help my industry make better apps, no matter how many that ends up being, is something that I can really get behind and believe in.


  • I guess I love Memorial Day launches. I launched Spend Stack 1.2, which topped the charts for Finance in several countries, nearly a year ago to the day. I wrote about that here.
  • I still think the book “How to Win Friends and Influence People” is the most valuable book you can read about indie development.
  • If you’re new to mailing lists like me, do some poking around first. I thankfully saw early on I couldn’t send to more than 1,000 people at first since I hadn’t really sent anything beforehand, so I did a “pre email email” before the launch to validate my open rates with Mailerlite. Then, I was “verified” to send to more than 1,000 recipients. That would’ve super sucked to find out on launch day since my mailing list was over 1,500 people.
  • You will experience impostor syndrome and once again you will be wrong about being an impostor.
  • Launching is so fun. It never, ever gets old.
  • The Discord community I made for it has been a blast! I nearly didn’t do it, it was a very late addition. If you’re on the fence with making your own, well - two thumbs up from me. Discord is awesome too, I hadn’t used it previously. Plus, Slack just makes me feel like I’m at work, Geneva is a bit too new and Quill isn’t really for communities.
  • If you are going to write a technical book and don’t want your code samples to come out looking like regurgitated chicken soup then save your time looking around and use Ulysses. I bounced around to about four different places to write this book, and nothing has come close to their package. I converted to an annual subscription half way through my trial, and did so happily.
  • I’ve been enjoying learning more about advertising and experimenting there. I’ll tweak some Twitter ads for the book and see how they do. Or, maybe I’ll go nuts and shoot a full court buzzer beater and opt for a big name podcast or website. I’d love to benchmark how that would do, and how well I could deliver my message within those constraints. If I do, I’ll be sure to let everyone know how it went.
  • If you want to maximize your return on investment with these things, tiered pricing is how you do it. I just didn’t have the time or resources to warrant that, I’m simply focused on the book.

Final Thoughts

I’ve found my people. Everyone who has bought the book wants to make incredible iOS apps. They care about the details. They want accessibility to be a focus. And they are trusting me to deliver a book to help them do that. What a huge blessing that is for me, to get to make something I’m obsessed about exploring while getting paid to do it while sharing it with like minded folks.

That’s my dream scenario, and I can’t wait to deliver on it. If you’re thinking of launching something, I’m happy to help or lend any advice. Feel free to tweet at me on the bird app, I’d love to help.

Until next time ✌️

  1. She also just (sorta) joined Twitter! @jansynmorgan 

  2. Maybe Buffett? 

Welcome to the bottom 👋.